Branding, Marketing & Positioning

Positioning: The Battle for Your Mind
by Al Ries and Jack Trout
Pub. Date: December 2000, McGraw-Hill
ISBN 0-07-137358-6
213 Pages
Review Written: 8/16/06
Success Rating: 4
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The Origin of Brands: How Product Evolution Creates EndlessPossibilities for New Brands
by Al Ries and Laura Ries
Pub. Date: September 2005, Collins
ISBN-13: 987-0-06-057015-6
308 Pages
Review Written: 1/24/07
Success Rating: 3
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The Origin of Brands at Amazon
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
by Joe Calloway
Pub. Date: January 2006, John Wiley & Sons
ISBN-13 978-0-471-76807-4
223 Pages
Review Written: 2/28/07
Success Rating: 4
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